Part 2 of the three-part ultimate guide to in-store merchandising gives easy tips on how to build an engaging window display. Everyone will be doing a double-take when they walk by.

Handmade products have become a vital retail sales growth story – with no end in sight. Savvy wholesalers, interior designers and stores are discovering a swelling market for artisan-made home decor and gifts. IMARC forecasts near-doubling of the North American market to $448.5 billion by 2025.

If you’re a wholesale buyer, you’re constantly on the lookout for unique wholesale items that will help YOUR store or boutique stand out. That’s easier said than done. You’re not just buying any items for resale, you’re curating products, household...